Automotive
SANITY CMS
DEVELOPMENT SERVICES FOR
REACT & NEXT.JS PRODUCTS
Sanity is a strong fit for React and Next.js products: the hosted Content Lake serves structured content over GROQ queries, and Sanity Studio is a customizable React app you can embed right inside your Next.js application. Editors collaborate in real time; developers work in the stack they know. At The Frontend Company, we build on Sanity alongside Payload, Contentful, and Strapi — so you get a team that knows when Sanity is the right call and how to get the most out of it. Our senior engineers and AI-augmented workflows ship production-ready Sanity projects in a fraction of the time.
SERVICES
Sanity CMS Development Services
Custom Sanity CMS Development
We build Sanity projects from the ground up — content schemas, a Studio shaped around your editorial workflow, and the frontend that consumes it all. You get a production-ready content platform architected around your content model, not a generic template bent into shape.
Sanity + Next.js Integration
Sanity Studio is a React app that can be embedded right inside your Next.js project, with content served from the hosted Content Lake over GROQ queries. We set up the integration so editing, previews, and rendering work as a single coherent product.
Migration to Sanity
We migrate content from WordPress, Contentful, Strapi, and other platforms to Sanity — content modeling first, then scripted data migration with verification passes. Your URLs, SEO, and editorial workflows survive the move, and your site stays live throughout.
Sanity for Headless Commerce
Sanity works well as the content layer behind a headless storefront — product stories, landing pages, and editorial content served next to your commerce engine. It's a natural extension of our headless commerce development services.
Sanity Studio Customization
Sanity Studio is a customizable React app, which means we can extend it like any React app — custom input components, tailored editorial views, and plugins. Your editors get a Studio shaped around how they actually work, not a one-size-fits-all dashboard.
Ongoing Sanity Support & Maintenance
After launch, we handle Studio upgrades, new schemas and features, and performance tuning. You keep continuous access to the same senior team that built your project — no handoffs, no re-onboarding.
WHY SANITY
Why Teams Choose Sanity CMS in 2026
Platform choice is always case-by-case — sometimes Payload, Contentful, or Strapi is the better call, and we build on all of them. But when your product runs on React or Next.js and your editors work together in real time, Sanity has some structural advantages worth knowing about:
Hosted Real-Time Content Backend
Sanity's Content Lake is a hosted, real-time content backend — no content infrastructure to run, and every client sees changes as they happen.
GROQ Query Language
GROQ lets your frontend ask for exactly the content it needs, shaped the way it needs it — precise queries instead of over-fetching from generic endpoints.
Studio Is a React App
Sanity Studio is built in React — the same stack as your product. Customizing the editing experience means writing React components, not fighting a proprietary templating system.
Self-Hostable, Embeddable Studio
The Studio can be self-hosted or embedded directly in your Next.js project — editors work at /studio inside the product they're editing, with one repo and one deploy.
Real-Time Collaborative Editing
Multiple editors can work in the same document at the same time and see each other's changes live — no locking, no overwriting each other's work.
Structured Content Model
Content in Sanity is structured and reusable across pages and channels — a strong fit for React and Next.js stacks that render the same content in many places.
PROCESS
How We Build Sanity CMS Projects
1
Discovery Call
Every project starts with a discovery call. We discuss your product, your content workflows, and what you need from a CMS.
If Sanity is the right fit, we tell you why — and if another platform suits your setup better, we tell you that too.
2
Proposal & Estimate
After the call, we dig into your request: current setup, content model, Studio requirements, and what the migration or build actually involves.
You get a clear proposal with scope, timeline, milestones, and an estimate — so you know exactly what you're signing up for before any code is written.
3
Build & Integration
We design your content schemas, then our senior developers build the Studio and the frontend together — custom input components, editorial views, GROQ queries, and the Next.js integration that ties it all into one product.
Work runs in 1–2 week sprints with working demos, accelerated by AI-augmented workflows.
4
Content Migration
If you're moving from WordPress, Contentful, Strapi, or another platform, we script the migration and verify it — content, assets, URLs, and SEO metadata all accounted for.
Your current site stays live until the new one is ready to take over.
5
Launch & Ongoing Support
We deploy, monitor the launch, and stay on board for upgrades, new schemas, and performance work.
You keep access to the same team that built your project — no handoffs.
USE CASES
Where Sanity CMS Fits Best
SaaS Marketing Sites & Blogs
Marketing pages, blogs, and changelogs managed by your content team — served to a fast Next.js frontend with previews and structured content built in.
Content-Heavy Products
Documentation platforms, media libraries, learning products — anywhere structured content is the product. Sanity's schemas and GROQ keep complex content models maintainable.
Headless Commerce Storefronts
Sanity as the content layer next to Shopify or BigCommerce: editorial content, landing pages, and merchandising stories with the commerce engine handling transactions.
Collaborative Editorial Teams
Teams where several editors work in the same content at once — Sanity's real-time collaboration means no locking and no lost changes, even on deadline days.
CASE STUDIES
Our Cases
Why The Frontend Company
Proud moments
We're proud to be recognized as a top frontend development company by Clutch, backed by a 4.9/5 rating and multiple industry awards. From Sanity CMS builds to full product frontends, 100+ successful projects have earned us the trust of leading tech teams.
Average Referral Rating
4.9
Clutch, Spring Award 2025 Global
Clutch 1000 2025
Clutch, Spring Award 2024 Global
Clutch, Top Angular Developers 2024
Clutch, Top Developers 2024
Best Web Development 2023
Clutch, Fall Champion 2023 Global
Clutch 1000 2023
Clutch, Top Company 2022
Business of the year 2022
TESTIMONIALS
What our clients say
David Grimm
CTO, Knots
The Frontend Company quickly provided top talent who became key to our team. Reliable, responsive, and a pleasure to work with!
Chad Willard
CEO at Straddle
Their speed and professionalism are really impressive
Jacob Berg
CTO at Social Curator
I appreciated the level of comfort TFC made us feel. It was like being a part of a family.
Gilles Clément
Director & Product Engineering, SkillDirectory
They are young, talented, and extremely smart developers.
Steinar Aas
CEO & Co-Founder at Asio AS
Their flexibility and genuine interest in finding the best solution for the product was impressive.
Prasanna Elvis Eswara
Principal Consultant, Roost Digital
They were proactive and seemed eager to build a relationship.
Georg Winkler
CEO, Xpertify
The different and very profound skillset of the TFC team was very impressive.
Patrik Dvořák
CEO, SECTOR 31 s.r.o.y
Their responsiveness and accuracy were impressive. We highly recommend them
Philipp Lenz
Co-Founder, parloo.de
There are a lot of companies that offer similar services but we’ve had an end-to-end good experience with them.
Bartek Czerwinski
CTO, Quik
TFC has the ability to dive in and get the work done creatively with a lot of personal input.
David Grimm
CTO, Knots
The Frontend Company quickly provided top talent who became key to our team. Reliable, responsive, and a pleasure to work with!
Max Limper
CEO @ DGG, Creators of RapidPipeline
Professional, communicative, and efficient team. They connected our headless CMS to a fast static site. Highly recommended!
Steinar Aas
CEO & Co-Founder at Asio AS
Their flexibility and genuine interest in finding the best solution for the product was impressive.
Chad Willard
CEO at Straddle
Their speed and professionalism are really impressive
Bartek Czerwinski
CTO, Quik
TFC has the ability to dive in and get the work done creatively with a lot of personal input.
Gilles Clément
Director & Product Engineering, SkillDirectory
They are young, talented, and extremely smart developers.
Prasanna Elvis Eswara
Principal Consultant, Roost Digital
They were proactive and seemed eager to build a relationship.
Georg Winkler
CEO, Xpertify
The different and very profound skillset of the TFC team was very impressive.
Patrik Dvořák
CEO, SECTOR 31 s.r.o.y
Their responsiveness and accuracy were impressive. We highly recommend them
Philipp Lenz
Co-Founder, parloo.de
There are a lot of companies that offer similar services but we’ve had an end-to-end good experience with them.
Jacob Berg
CTO at Social Curator
I appreciated the level of comfort TFC made us feel. It was like being a part of a family.
Questions?