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he automotive industry is among the most profitable and most promising fields. Statistics and the constant growth of new technologies, tools, and services involved in this sector prove this. With the steady progress of the whole industry, the number of automotive platforms has increased. For this reason, today, let's talk about the nine latest automotive website development trends. You can't do without this knowledge if you want to create a convenient, flexible, and attractive site for customers.
Why is it important to monitor website development trends?
Your website is the face of your company, product, or application. Since it is first to be seen by customers and clients, this web resource must be perfect from all points of view. In automotive website development, it is crucial to keep in mind the UI/UX design, the tools on which the source code is created, the images, and the text.
If you sell accessories for expensive cars, it is unlikely that a WordPress-based platform will be the best solution. A free system looks unpresentable and has no custom look and feel. It's not what your buyers need or will like. To create a solid brand, a pleasant impression of the firm or product, it is vital to follow website development and design trends.
9 trends in automotive website design
Trend #1 Using flexible tools/solutions
Luckily, today's companies, entrepreneurs, and businesses can choose between several tools. It makes things easier to create a platform that is flexible, adaptable, and stable. Recently, firms often prefer two different solutions – Angular and React.
These tools allow information to change dynamically on web platforms, have many flexible configurations, and help keep an attractive website design. Many manufacturers of cars, related products, and software use this framework and front-end library for development. In the United States, for example, most of the web resources are built on Angular.
Trend #2 Minimalism and elegance
Vehicle designers pay a lot of attention to every detail of the exterior of sedans, SUVs, or hatchbacks. This trend spread from cars to automakers' website design, and then slowly moved on to related solutions.
More and more projects are trying to use a minimum of distracting elements for automotive website development, focusing on stylish minimalism. The absence of unnecessary details, extra blocks, images, and items make web platforms more modern, elegant, and chic.
With all that said, these sites have enough information that is useful to buyers. By exploring the web resource in more detail, people will always know about the product's technical features, its benefits, and advantages.
Good examples:
https://www.audiusa.com/us/web/en.html
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Trend #3 Easy search bar and navigation
There is too much information in today's world, so there is a clear trend toward simplification in the automotive and other industries. Parts stores, services, and catalogs move away from colorful designs and opt for elementary development sites.
If you're creating a site for the auto industry that offers a lot of goods or services, get away from heavy, dark colors and lots of pictures. Instead, place the search bar prominently; use a light color scheme and minimal distracting elements.
Sometimes, for too extensive databases, you can add blocks with product categories under the search bar. It will not interfere with modern automotive website development trends.
Good examples:
https://www.audiusa.com/us/web/en/shopping-tools/inventory.html
Trend #4 Interactive elements, gifs and 3D objects
Just don't think that everything in this industry is one-size-fits-all. You can go beyond the laconic site design and add interactive elements. The main thing is that it should be relevant to the concept of your brand, project, or product.
For example, when selling vehicles and items, you can add a 360-degree view of the product. You can also dynamically change pictures as the page is scrolled down. It will make exploring on the web platform more engaging and hold customers' attention on certain items.
Good examples:
https://www.subaru.com/vehicles/ascent/index.html
http://porschevolution.com/#1920s
https://www.landroverusa.com/vehicles/range-rover-velar/index.html
Trend #5 Persona targeting
Another helpful trend for website appearance and sales is targeting a specific group of clients and buyers. When you know your product, service, or software aims at, you can emphasize that with web development. Moreover, it works simpler than it seems at first glance.
The best example of the clever use of persona targeting is also the machine builders. These guys know exactly how to touch the hearts of their customers and make them want their products. That's why when you research Land Rover USA, you will see one picture of lifestyle, but when you research sites for other brands, you will see completely different images.
Similarly, this design technique works for the design of SaaS, company websites, auto repair shops, and parts manufacturers. Each of these groups has its own audience that the design needs to target.
Good examples:
Trend #6 Trust-boosting buttons, links, and icons
The availability of buttons that allow you to test an application or use a company's service for free enhances audience loyalty. On the The Frontend Company site, we have implemented such a button for a risk-free trial. By clicking on it, a client can take advantage of our unique offer. The same practice is actively used by various car companies and those who are related to this sector.
You can see these buttons with a service test, a guarantee for specific procedures, or a free consultation on many web platforms. Besides increasing customer trust, such factors can significantly improve the quality of a product or the level of services provided.
Good examples:
Trend #7 Unusual grid/layout
It is another exciting trend that makes web resources as stylish, minimalistic, and attractive as possible. Surely you have noticed that in the industry, many websites of automotive companies are created like one template. If you want to get away from this tendency, you can try the trend in automotive website development with an unusual grid.
It is essential not just to make a weird layout or incomprehensible way to place blocks, but also to do it with UI's principles. It would help if you didn't overdo it, putting necessary blocks at the bottom of the page or hiding links to the About Us page or Contacts. These should all remain in a place of view, and the other elements are worth experimenting with a bit.
Good examples:
https://www.mercedes-benz.com/en/
Trend #8 Integrating video into design
One other growing trend in web platform design is the use of video clips. Site owners are increasingly integrating colorful videos as an additional attention-grabbing element. It's not just built-in videos from YouTube or other video hosting sites, but a solid promo.
Besides the automobile industry, this trend is also used in other spheres. For example, Builders Club applied this technology to the website as a whole. But manufacturers of cars, other automotive equipment, software, and technology use this technique primarily to specific pages.
Good examples:
https://www.lamborghini.com/en-en/models/aventador/aventador-lp-780-4-ultimae
https://www.landroverusa.com/vehicles/range-rover-velar/index.html
Trend #9 Larger font for headlines
Many people are used to seeing headlines whose font is slightly larger than the main text when they visit Internet sites. Recently, the hip in the design and visual presentation of the site has changed somewhat. Now, more and more companies are using unnormal large font sizes, while the main text size on the page does not vary.
Such a solution looks fresh, draws attention to the main points, and at the same time does not disrupt the exploration of information. So far, not many companies and services have resorted to such a trick, but there are more and more supporters of this trend every month.
Good examples:
When you work in such a complex field as automotive, it is vital to consider the smallest details. The appearance of your web portal, its functionality, page loading speed, and usability play an essential role in the interaction with customers.
For these reasons, to achieve the perfect result, you should work with those who have excellent niche experience, excellent knowledge of current technologies, and automotive website development trends in UI/UX. Don't be satisfied with little when you can get it all together with pros.
Peter Evanson
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